Link: https://3dctrl.com/
3Dctrl is a powerful 3D content engine that creates, automates and scales photorealistic imagery andvideo for digital commerce. 3Dctrl helps brands adopt an entirely virtual production workflow that is more dynamic, efficient and scalable than traditional photography and video production.
Between 2019 and 2025 I’ve held the position of Lead developer, in charge of the Unity3D aspects of our stack. The app consists of a web front end which communicates with a canvas element containing a WebGL unity instance. Renders are achieved by packaging up scene data and transmitting it to a standalone instance running on a server which would handle the offline rendering of user scenes.
Key Impacts:
– Development and maintenance of core real-time software and git VCS.
– Created a powerful render solution capable of outputting various formats.
– Developed a bespoke git2libsharp based system to manage 450gb+ library.
– Implemented Addressables content build pipeline to improve scalability.
– Performance optimization throughout the product lifecycle.
– Advising senior management on technology trends and strategy.
Systems Developed:
– Web-to-Unity communication API with React frontend.
– Deterministic product-configuration variant management system.
– Intuitive camera control systems for animation rendering.
– AWS S3 hosted Addressables and render deployment.
– Large scale content management and deployment pipelines.
– Animation systems tailored for real-time environments.
– Artist tool development to streamline production workflows.
– UI systems for internal development use cases.
– Adaptive performance systems for optimized resource use.
– Bespoke rendering pipelines to accommodate client visualization needs.
– Frontend Sketchfab integration.
Clients Include:
– Specsavers
– BMW
– ASOS
– Kingfisher
– Philip Moris International (IQOS)
– OBOZ Footwear
– Etnies
– Salomon
– Rapha
– Guiness
– Neem London