Link: https://3dctrl.com/
3Dctrl is a powerful 3D content engine that creates, automates and scales photorealistic imagery andvideo for digital commerce. 3Dctrl helps brands adopt an entirely virtual production workflow that is more dynamic, efficient and scalable than traditional photography and video production.
Between 2019 and 2025 I’ve held the position of Lead developer, in charge of the Unity3D aspects of our stack. The app consists of a web front end which communicates with a canvas element containing a WebGL unity instance. Renders are achieved by packaging up scene data and transmitting it to a standalone instance running on a server which would handle the offline rendering of user scenes.
Key Responsibilities:
– Development and maintenance of core software systems.
– Design and implementation of system architecture.
– Management of content build pipelines to ensure efficiency and scalability.
– Development of novel systems to support the evolving project require-
ments.
– Performance optimization throughout the product lifecycle.
– Advising senior management on technology trends and strategy.
Systems Developed:
– Deterministic product-configurator variant management system.
– Intuitive camera control systems for animation rendering.
– Rendering optimizations and improvements.
– Content management and deployment pipelines.
– Web-to-engine communication API.
– Animation systems tailored for real-time environments.
– Artist tool development to streamline production workflows.
– UI systems for internal development use cases.
– Adaptive performance systems for optimized resource use.
– Bespoke rendering pipelines to accommodate client visualization needs.
– Frontend Sketchfab application integration.
– Large scale importer for streamlined content ingestion.
Clients Include:
– Specsavers
– ASOS
– Kingfisher
– Philip Moris International (IQOS)
– OBOZ Footwear
– Etnies
– Salomon
– Rapha
– Guiness
– Neem London
